A business newsletter can be an excellent tool to keep you connected to potential clients, increase brand recognition, and make people aware of your products and services.  When used effectively, a newsletter can generate new business opportunities.  When used poorly it can erode your brand and diminish your credibility.

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Part of my job is to try out applications, tools, networks and such so I can tell my clients if they’re worth the learning curve or a waste of their bandwidth. Frankly it’s a lot of fun and I find some really cool stuff. I also find a lot of stuff I wouldn’t suggest you waste your time on. When Chris Turititzin from Momentus Media told me about One True Fan I thought Read the rest of this entry

It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry