That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

That’s a question not a statement. Here’s what I think, but I’d love to hear your perspective in the comments.

Any good sales or PR person will tell you, what they do all about the relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. Read the rest of this entry

There is one question in particular that I’m most frequently asked by businesses in the B2B marketplace: Is Facebook any good for a B2B company (business to business) or is it only of use to a B2C company (business to customer).

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Start the New Year with a mixed metaphor, that’s what we say. Our headline was inspired by one of the most mixed quotes ever published – in The Guardian business section which opined “‘These problems existed beneath the radar before the recession struck in 2008, but they were masked by the fruits of an economic system that has now laid us low.”

We are moved to bring you Read the rest of this entry

If you were to ask me the single most important component of my social media strategy I would tell you:  my blog.  Hands down.

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